Retail Assets Director
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When it comes to what you want in your career, if you can imagine it, you can do it at Parsons. Imagine a career working with intelligent, diverse people sharing a common quest. Imagine a workplace where you can be yourself. Where you can thrive. Where you can find your next, right now. We’ve got what you’re looking for.
Job Description:
Parsons is looking for an amazingly talented Retail Assets Director to join our team!
What You'll Be Doing:
Supporting the overall retail planning strategy.
Define and optimize tenant mix, zoning, and retail categories (luxury, F&B, entertainment, convenience, etc.).
Collaborate with design, development, and project management teams to ensure retail layouts align with commercial strategy.
Conduct market research and benchmarking to identify best practices, trends, and competitive positioning.
Integrate customer experience and footfall dynamics into retail planning.
Review design development drawings to ensure alignment with leasing and operational requirements.
Develop and execute the retail leasing strategy to secure high-quality tenants.
Support negotiations with anchor tenants, international brands, and local operators.
Develop relationships with retailers, franchise operators, and leasing agents.
Structure lease terms and commercial agreements that align with financial targets.
Drive pre-leasing activity to achieve milestones for project launches.
Implement entertainment and leisure strategies within retail destinations.
Curate a balanced mix of cinemas, family entertainment centers (FECs), leisure attractions, and seasonal activations.
Engage with entertainment operators, global brands, and local partners to deliver innovative experiences.
Collaborate with architects, consultants, and development partners to ensure commercial viability.
Provide input to the Director on leasing performance, tenant mix strategies, and market positioning.
What Required Skills You'll Bring:
Bachelor’s degree in Real Estate, Business, Architecture, Urban Planning, or related field (Master’s preferred).
Minimum 10 years of experience in retail master planning and leasing within real estate developments, retail destinations, or shopping malls.
Proven track record of securing and managing anchor tenants, luxury brands, and F&B operators.
Understanding financial acumen with understanding of real estate investment and feasibility.
Good negotiation, stakeholder management, and communication skills.
Familiarity with international and regional retail market trends (particularly GCC experience is an advantage).
Strong proficiency in developing presentations and advanced Excel skills are essential.
Familiarity with CAD files is an added advantage.
What Desired Skills You'll Bring:
Strategic retail planning and tenant mix design.
Retail leasing strategy, negotiations, and execution.
Retail Commercial knowledge.
Relationship-building with retailers, developers, and investors.
Cross-functional collaboration.
We truly invest and care about our employee’s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest—APPLY TODAY!
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COMPETITIVE BENEFIT OFFERINGS
Financial Wellness
We care about your financial wellbeing. Parsons offers competitive pay and retirement plans to help you build wealth for the future while giving you the flexibility to diversify your investments.
Work Life Harmony
Balance in life is important and time away from the office is imperative to allow you to refresh and focus your attention on the things that matter to you. Parsons supports your time away by providing paid time off and paid flexible holidays.
Career Development
We are committed to fostering the personal and professional growth of our employees. Develop and advance yourself though our comprehensive training, educational and mentorship programs.
Veteran Support
We provide Industry leading benefits to support veterans and active-duty members to provide security for you and your family by offering robust leave and benefits; including paid active-duty military leave and paid time off when transitioning back to civilian life.
Mind & Body
At Parsons we inspire healthier habits, heathier minds, and a healthier you through our wellness program. Participate in our weekly Meditation Mondays and Wellness Wednesdays. Wellness, at Parsons, is more than just your annual checkup.
Health
Health is not a one size fits all. At Parsons, we offer a robust Employee Assistance Program as well as comprehensive medical, dental and vision plans through large, national carriers with the choice of regional PPO, HDHP, or HMO networks.

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